Clorox Splash-Less Bleach
Less splash, more confusing marketing.
Ad Alerts
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
Oatly’s Super Bowl Ad
Why you won’t see this ad in Sweden, where Oatly is headquartered.
CeraVe
Do dermatologists really recommend CeraVe more than any other skincare brand?
Subway’s Tuna Sandwiches and Wraps
Class-action lawsuit alleges products are missing a key ingredient. (Hint: It’s in the name of the sandwiches and wraps.)
Chobani Less Sugar Greek Yogurt
What Chobani means when it says its yogurt has 45 percent less sugar than “other yogurts.”
B17
How Amazon steers consumers toward unproven and potentially dangerous products containing a fake vitamin called B17.
Naples Soap Company
From “cruelty free” to “Made in the USA,” TINA.org finds personal care company’s marketing awash with questionable labels.
Avaline, Cameron Diaz’s New, ‘Clean’ Wine Brand
At the intersection of wine and wellness.
Tom Brady and TB12’s Implied Coronavirus-Treatment Claims
Launch of star QB’s “immunity supplement” comes in the middle of a pandemic. Coincidence?
Neuriva’s ‘Clinically Proven’ Ingredients Claims
Memory supplement’s “clinically proven” ingredients claims fall apart upon closer inspection of supporting ingredient studies.