Lume Deodorant’s ‘Aluminum-Free,’ ‘Clinically Proven’ Odor Control Claims
Consumers should sweat these claims.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
Consumers should sweat these claims.
Don’t Be Like Mike and get an FDA/FTC warning letter regarding COVID claims.
Device maker does not have the clinical proof to back up its clinically proven claims.
CBD MLM put on notice regarding distributors’ health claims.
Unauthorized health claims come down in wake of FDA warning letter.
Self-regulatory body finds “clean” medicine company playing dirty.
Products marketed to treat COVID are pulled in wake of FDA/FTC warning letter.
The root of the problem: an MLM’s inability to remove unsubstantiated health claims.
Diet and fitness plan for menopausal women draws scrutiny from U.K.’s ad regulator.
Promotion for purported testosterone booster has some hard-to-believe claims.