Almay Brands Almay TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
‘Almay Simply American’ Simply Not True Consumer News ‘Almay Simply American’ Simply Not True TINA.org investigation finds that a vast majority of the company’s cosmetics do not fit the legal standard for Made in USA.
‘Almay Simply American’ Slogan Gets a Makeover Consumer News ‘Almay Simply American’ Slogan Gets a Makeover Changes come after TINA.org files complaint.
Almay Video Ads Evidence Almay Video Ads Simply American Ad Your browser does not support the video tag. Smart Shade Butter Kiss Lipstick Ad Your browser does not support the video tag. Smart Shade Makeup Ad Your…
‘Almay Simply American’ Slogan Gets a Makeover Press Release ‘Almay Simply American’ Slogan Gets a Makeover Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…
‘Almay Simply American’ Campaign Simply Not True Press Release ‘Almay Simply American’ Campaign Simply Not True Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…
Almay’s Hypoallergenic Products Class Action Almay’s Hypoallergenic Products In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…
Almay Selected Images from Videos Evidence Almay Selected Images from Videos Almay Simply American Ad
Almay Cosmetics Containing PFAs Class Action Almay Cosmetics Containing PFAs Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
Almay Redesigns Slogan After Pressure by TINA.org Media Coverage Almay Redesigns Slogan After Pressure by TINA.org Beauty Packaging
Almay Online Ads Evidence Almay Online Ads Online Display Ad (obtained from Kantar Media) Your browser does not support the video tag. Online Banner Ad (obtained from Kantar Media)
Ad Watchdog Hits Almay for ‘Simply American’ Campaign Media Coverage Ad Watchdog Hits Almay for ‘Simply American’ Campaign Greg Hazley, O’Dwyer’s
Some Almay ‘Simply American’ makeup ‘Made in China’ Media Coverage Some Almay ‘Simply American’ makeup ‘Made in China’ Heesun Wee, CNBC
Almay Other Marketing Evidence Almay Other Marketing Store Displays (click to enlarge) Almay Simply American Bus Tour NYC Stop, May 15, 2015
Almay Products Evidence Almay Products Products listed for sale at Almay.com Examples of Product Packaging
Advertising watch group goes after Almay Media Coverage Advertising watch group goes after Almay Deanna Utroske, Cosmetics Design
Almay Social Media Evidence Almay Social Media (click images to enlarge) Facebook: Twitter: YouTube: Instagram: Facebook Posts from January and April 2015
Revlon’s Almay Accused of Covering Up the Truth on Made in America Media Coverage Revlon’s Almay Accused of Covering Up the Truth on Made in America Mark J. Miller, Brandchannel