CeraVe
Do dermatologists really recommend CeraVe more than any other skincare brand?
According to a lawsuit, Suave marketed its Keratin Infusion 30-day Smoothing Kit as formaldehyde-free and safe when it actually contained a chemical called “DMDM Hydantoin, a chemical that is known as a ‘Formaldehyde-releaser.’” Formaldehyde is classified as a known carcinogen by the International Agency for Research on Cancer. The plaintiffs in the case allege that the product caused hair damage and scalp burns.
Suave recalled the Smoothing Kit in 2012, but it allegedly did not recall the product in a complete and timely manner and failed to warn consumers that the product could be hazardous.
For more information, see Hair-Raising Hair Product Ads.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
You Might Be Interested In
Naples Soap Company
From “cruelty free” to “Made in the USA,” TINA.org finds personal care company’s marketing awash with questionable labels.
Morphe Jaclyn Hill Eyeshadow Palette
Customers react to product losing its vegan status following what Morphe called “formula modifications.”