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Puffery – A Marketer’s Right To Lie

Consumer Basics

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

Council for Responsible Nutrition

Consumer Basics

Council for Responsible Nutrition

The Council for Responsible Nutrition (CRN) is a trade association that represents dietary supplement manufacturers and ingredient suppliers.

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

Entertainment Software Association

Consumer Basics

Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

Talking to Kids about Deceptive Advertising

Resources

Talking to Kids about Deceptive Advertising

Teach your children well, about ads.

Self-regulation in the Alcohol Industry

Consumer Basics

Self-regulation in the Alcohol Industry

The alcohol industry’s self-regulation efforts have historically focused on three main areas – drunk driving, underage drinking, and problem drinking – and have achieved what many observers say is a…

National Association of Realtors

Resources

National Association of Realtors

The National Association of Realtors (NAR) is a large trade organization whose many members are residential and commercial real estate brokers, real estate salespeople, property managers, appraisers, and others involved…

Guarantees

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Guarantees

Watch out for loopholes in those guarantees.

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Puffery – A Marketer’s Right To Lie

Council for Responsible Nutrition

Viral Marketing

Entertainment Software Association

Talking to Kids about Deceptive Advertising

Self-regulation in the Alcohol Industry

National Association of Realtors

Guarantees