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CareOne Anticavity Mouth Wash

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CareOne Anticavity Mouth Wash

CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…

Crest ProHealth Anticavity Fluoride Rinse

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Crest ProHealth Anticavity Fluoride Rinse

Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

The Diabetes Solution Kit

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The Diabetes Solution Kit

Product that claims to “reverse diabetes in as little as four weeks” may not deliver as advertised.

Listerine Total Care Anticavity Mouthwash

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Listerine Total Care Anticavity Mouthwash

Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

Weekly Legal Roundup

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Weekly Legal Roundup

During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was…

NutriMost

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NutriMost

The pitch — lose 40 pounds in 40 days — is biblical but God knows how effective this weight-loss system is.

Athletic Greens

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Athletic Greens

Over-the-top weight-loss claims abound in this ad for a dietary supplement powder.

ACT Mouthwash

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ACT Mouthwash

A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…

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