Best Reader Tips of 2021
This year reader tips led to dozens of ad alerts, as well as a complaint to regulators.
Be wary of fish food products that fail to live up to their name.
We recently got a tip from a reader who said he analyzed over 435 fish foods (435!) and found many deceptively named after a “minor ingredient” in the product. One of the products was Dr. Bassleer Biofish Food Acai Formula, which lists “1% Acai berries extract” as the last of seven ingredients. The first ingredient? “Fish and fish by-products.” (So much for fish being friends, not food.)
Fish and fish by-products, grain, crustaceans, vegetable by-products, yeast, minerals, 1% Acai berries extract.
Under federal law, ingredients in pet food must be listed in descending order of predominance by weight. So the next time you’re shopping for fish food, you might want to check the ingredients before you buy.
Here are some other fish food products that fail to live up to their name:
Dr. Bassleer Biofish Food Garlic Formula
Find more of our coverage on pets here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
This year reader tips led to dozens of ad alerts, as well as a complaint to regulators.
Be wary of fish food products that fail to live up to their name.
Be wary of fish food products that fail to live up to their name.