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Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Talking to Kids about Deceptive Advertising

Resources

Talking to Kids about Deceptive Advertising

Teach your children well, about ads.

FDA Registered, Cleared, Approved: What’s the Difference?

Consumer Basics

FDA Registered, Cleared, Approved: What’s the Difference?

Medical devices like to tout their status with the FDA. But what’s behind these terms?

Bait & Switch Advertising

Consumer Basics

Bait & Switch Advertising

Advertised deals get consumers in the door but not necessarily the price or product they wanted.

Food and Drug Administration

Consumer Basics

Food and Drug Administration

The U.S. Food and Drug Administration (FDA) is the federal agency that is responsible for protecting public health through regulation and supervision of several different types of products, including food…

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Entertainment Software Association

Viral Marketing

Product Placement

The Scoop on Social Media Influencer Disclosure Requirements

What to Know about Sponsored Content

Federal Laws Governing Ads

Talking to Kids about Deceptive Advertising

FDA Registered, Cleared, Approved: What’s the Difference?

Bait & Switch Advertising

Food and Drug Administration