Suave Naturals

December 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not disclosed. August 2014: A class-action lawsuit…

Axe Antiperspirants

Allegations: Deceptively marketing that products provide “Anti Marks Protection” when the active ingredient actually causes white marks and yellow stains

Dove Deep Moisture Bodywash

Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients

Dove Deep Moisture Body Wash

Packaging of Degree, Dove and Axe

In August 2020, a class-action lawsuit was filed against Unilever for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a…

Breyers Homemade Vanilla Ice Cream

In May 2020, a class-action lawsuit was filed against Unilever for allegedly misleadingly marketing that the flavoring ingredient in Breyers Homemade Vanilla Ice Cream is vanilla when, according to plaintiffs,…

Breyers Natural Vanilla Ice Cream

In April 2020, a class-action lawsuit was filed against Unilever United States, Inc. for allegedly misleadingly marketing that the flavor in Breyers Natural Vanilla Ice Cream comes from vanilla when,…

Pond’s Rejuveness

In January 2020, a class-action lawsuit was filed against Unilever for allegedly failing to disclose that its Pond’s Rejuveness anti-aging moisturizers contain mercury, an alleged toxin that can cause severe…

Eat Your Way to Better Health: Food & Health Claims

“Contains antioxidants” “Clinically Proven to Enhance Immune System” “Balances Digestive Health” Who wouldn’t want to eat their way to better health?  Ads and labels for food and beverage products today…

Breyers Delights Ice Cream

In May 2018, a class-action lawsuit was filed against Unilever for allegedly deceptively advertising Breyers Delights ice creams. Specifically, plaintiffs allege that the company misleadingly markets the products as “light”…

Most Deceptive Ads of 2023

Some of the worst ads TINA.org covered this year.

Divi Scalp Serum

Divi isn’t the only company that advertises its products can grow hair and prevent hair loss, in violation of the law.

Sure and Brut Aerosol Antiperspirants

Allegations: Failing to disclose that products contain the carcinogen benzene

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Suave Professionals Keratin

An August 2012 class action against Unilever alleges that it falsely advertised its Suave Professionals Keratin Infusion 30 Day Smoothing Kit as a product that would smooth hair and coat…

Decoding Cosmetics Claims: ‘Not Tested on Animals,’ ‘Cruelty Free’

TINA.org investigates what’s behind the cruelty-free logos on the labels of cosmetic products.

These Companies Should Get Coal in their Holiday Stockings

Some notable companies facing deceptive advertising claims.

Olay Ultra Moisture Beauty Bar

When did the soap game get so dirty?

Tom’s of Maine’s ‘Naturally Dry’ Deodorant

It’s the “natural” deodorant whose sole active ingredient is not natural.

Ben & Jerry’s

August 2013: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. November 2012: This case…