Roblox Accused of Deceptive Marketing In Complaint to FTC Media Coverage Roblox Accused of Deceptive Marketing In Complaint to FTC Ad Age
Roblox is one of the biggest metaverse success stories. So why hasn’t it turned a profit? Media Coverage Roblox is one of the biggest metaverse success stories. So why hasn’t it turned a profit? Rob Walker, Fortune
Roblox Jumps on Plan to Introduce Immersive Ads in Games Media Coverage Roblox Jumps on Plan to Introduce Immersive Ads in Games Cecilia D’Anastasio, Bloomberg
Roblox In-Game Content Class Action Roblox In-Game Content Allegations: Advertising in-game content without warning consumers that the platform deletes purchased content and does not provide refunds or credits for the deletions
Gambling on Roblox Class Action Gambling on Roblox Allegations: Falsely representing that its platform and digital currency are safe and that experiences that simulate gambling are not allowed on the platform
Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids Media Coverage Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids Sarah Perez, TechCrunch
Will Roblox’ new advertising rules make a difference? Media Coverage Will Roblox’ new advertising rules make a difference? Colin Campbell, GameDaily.biz
Roblox Criticized by Children’s Advertising Watchdog Media Coverage Roblox Criticized by Children’s Advertising Watchdog Patrick Coffee, Wall Street Journal
Roblox Considering Virtual Dating As A Way To Court Older Users Media Coverage Roblox Considering Virtual Dating As A Way To Court Older Users Asa Hiken, Adage
Roblox Marketers Feel The Tension—Inside Brands’ Next Challenge On The Platform Media Coverage Roblox Marketers Feel The Tension—Inside Brands’ Next Challenge On The Platform Asa Hiken, Adage
It’s 10 p.m. Do You Know Where on Roblox Your Children Are? Media Coverage It’s 10 p.m. Do You Know Where on Roblox Your Children Are? Sam Biddle, New York Magazine – Intelligencer
Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers Media Coverage Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers Cecilia D’Anastasio, Bloomberg
Roblox Overhauls Ad Policies in Bid to Boost Sponsorship Revenue Media Coverage Roblox Overhauls Ad Policies in Bid to Boost Sponsorship Revenue Cecilia D’Anastasio, Bloomberg
What Roblox’s New Ad Policies Mean for Brands Media Coverage What Roblox’s New Ad Policies Mean for Brands Asa Hiken, AdAge
Roblox Misses Revenue Estimates on Slowing Post-Pandemic Growth Media Coverage Roblox Misses Revenue Estimates on Slowing Post-Pandemic Growth Cecilia D’Anastasio, Bloomberg
‘Advergames’: how games platform Roblox became a corporate marketing playground Media Coverage ‘Advergames’: how games platform Roblox became a corporate marketing playground Callum Bains, THe Guardian
Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform Media Coverage Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform Marty Swant & Alexander Lee, Digiday
Walmart winds down Roblox play as metaverse lands in privacy crosshairs Media Coverage Walmart winds down Roblox play as metaverse lands in privacy crosshairs Peter Adams, Marketing Dive
Roblox Enlists Dentsu And Vayner3 To Help Scale Its Ad Business Media Coverage Roblox Enlists Dentsu And Vayner3 To Help Scale Its Ad Business Asa Hiken, Adage