Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing issues.
Roblox
Case Name (Date)
Murphy et al. v. Roblox Corp.
23-cv-1940, S.D. Cal.
(Oct. 2023)
Product/Service
Roblox
Allegations
Failing to disclose the risk of criminal and predative activity on its platform
Misleading parents into thinking that Roblox protects children from inappropriate content
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Legal Action
Class-Action Tracker
Roblox and Fortnite
Allegations: Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games…
Roblox’s Representations
Allegations: Falsely representing that Roblox is safe and educational and that users can make money on the platform
Virtual Items on Roblox
Allegations: Misleadingly representing that Roblox is free to play and failing to provide refunds to minors
Roblox In-Game Content
Allegations: Advertising in-game content without warning consumers that the platform deletes purchased content and does not provide refunds or credits for the deletions
Gambling on Roblox
Allegations: Falsely representing that its platform and digital currency are safe and that experiences that simulate gambling are not allowed on the platform
The Latest
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TINA.org found that movie ads in Life Together violated platform policy.
‘Masters of the Universe’ on Roblox
Roblox sends players on an ad-venture.
Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says
Lisa Fickenscher, New York Post
Roblox Still Exposing Minors to Deceptive, Harmful Ads
It’s gotten worse.
Roblox Overhauls Ad Policies in Bid to Boost Sponsorship Revenue
Cecilia D’Anastasio, Bloomberg