Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing issues.
Roblox, Fortnite, Minecraft, and Xbox
Case Name (Date)
Litton et al. v. Roblox Corp., Epic Games, Inc., Microsoft Corp., and Mojang AB
25-cv-3088, N.D. Cal.
(Mar. 2026)
Product/Service
Roblox, Fortnite, Minecraft, and Xbox
Allegations
Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games and platforms
Status
Claims against Microsoft and Mojang voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.; claims against Roblox and Epic Games remain pending
Legal Action
Class-Action Tracker
Roblox and Fortnite
Allegations: Marketing games to minors without implementing safety features, such as parental controls, warnings, and time limitations, and adding addictive features to maximize the time children spend on their games…
Fortnite
Loot Boxes in Fortnite and Rocket League
Allegations: Making misleading representations in Fortnite and Rocket League
Fortnite Save the World
Fortnite Battle Royale
Sony’s Marketing of Fortnite and other Games
The Latest
‘Wildwood’ Ads Pulled from Kid-Friendly Roblox Game Following TINA.org Inquiry
TINA.org found that movie ads in Life Together violated platform policy.
‘Masters of the Universe’ on Roblox
Roblox sends players on an ad-venture.
Roblox ads enticed, targeted kids as young as 5 to try caffeinated potato chips, watchdog says
Lisa Fickenscher, New York Post
Roblox Still Exposing Minors to Deceptive, Harmful Ads
It’s gotten worse.
Roblox Overhauls Ad Policies in Bid to Boost Sponsorship Revenue
Cecilia D’Anastasio, Bloomberg