FCC ‘All-In’ Pricing Comment

TINA.org submitted a comment to the FCC regarding its “all-in” pricing proposed rulemaking.

U-Haul

TINA.org found U-Haul engaged in deceptive price advertising and fee scheme.

Discounts at Aéropostale Stores

Allegations: Falsely advertising pricing discounts and offers for “free” items

Discounts at Lamps Plus

Discounts at Columbia Sportswear Outlet Stores

Advertised Discounts at Nordstrom Rack

Discounts at LensCrafters

Zara’s Pricing Practices

Group tracking 61 federal class actions over alleged fictitious pricing

Carrie Salls, Legal Newsline

Uber’s Upfront Pricing

Allegations: Routinely charging riders more than the cost quoted to them before purchase in the app’s Upfront Pricing feature

Direct Energy’s Pricing

Allegations: Using a deceptive bait-and-switch pricing scheme

CATrends: Deceptive Pricing Tactics

What consumers need to watch out for this holiday shopping season.

TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme

MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…

The Rise of ‘Bait-and- Switch Pricing’

Emily Stewart, Business Insider

Discounts at T.J. Maxx

Discounts at Stein Mart

Discounts at The Gap and Banana Republic Stores

Discounts at Burlington Coat Factory

Discounts at Schnucks Stores

Allegations: Falsely marketing pricing discounts from fictitious reference prices

Discounts at Home Depot

Allegations: Misleadingly advertising pricing discounts by comparing discounted prices to false reference prices