Consumers Helping to Hawk Products During Super Bowl Consumer News Consumers Helping to Hawk Products During Super Bowl From cars to pizza, companies are increasingly finding ways to involve consumers in game day commercials.
Quaker Granola Bars Class Action Quaker Granola Bars Allegations: Falsely advertising products as having “No Artificial Preservatives”
IZZE Sparkling Juices Class Action IZZE Sparkling Juices Allegations: Falsely marketing juices as containing “no preservatives”
Gatorade Fit Class Action Gatorade Fit Allegations: Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such…
Ceres Juices Class Action Ceres Juices Allegations: Misleadingly marketing products as “100% Juice Blend[s]” that contain “No Preservatives”
Smartfood Popcorns Class Action Smartfood Popcorns Allegations: Falsely marketing products as containing no artificial flavors or preservatives
Sea Salt Popcorners Class Action Sea Salt Popcorners Allegations: Deceptively using slack-filled packaging that is more than half empty
Smartfood Popcorn Class Action Smartfood Popcorn Allegations: Falsely marketing products as containing natural ingredients and no artificial or preservative ingredients
Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D Class Action Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D
Which Super Bowl 51 Advertisers Have Fumbled Ad Claims? Consumer News Which Super Bowl 51 Advertisers Have Fumbled Ad Claims? More than 80 percent of companies advertising in this year’s game have faced deceptive advertising challenges.
Ad or Not? Kris, Kendall Jenner and Proactiv Consumer News Ad or Not? Kris, Kendall Jenner and Proactiv Fans decry mom’s crocodile tears in teaser post that turns out to be spon con.
Winter Olympics Stumble Out the Gate Re #Ad Disclosure Consumer News Winter Olympics Stumble Out the Gate Re #Ad Disclosure These brand-relationship disclosures are far from world-class.
Which Super Bowl Advertisers Have Run Afoul of Ad Laws? Consumer News Which Super Bowl Advertisers Have Run Afoul of Ad Laws? A majority have faced false-ad challenges within past five years.
Energy Drinks Are Surging. So Are Their Caffeine Levels. Media Coverage Energy Drinks Are Surging. So Are Their Caffeine Levels. Julie Creswell, The New York Times
SunChips “100% Whole Grain” Claims Class Action SunChips “100% Whole Grain” Claims Allegations: Falsely marketing products as “100% Whole Grain”