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Truth in Advertising: Why Brands are Held to Higher Standards Than Politicians

Media Coverage

Truth in Advertising: Why Brands are Held to Higher Standards Than Politicians

Andrew Frank, AdAge

TINA.org’s Complaint Sparks Advertising Changes

Consumer News

TINA.org’s Complaint Sparks Advertising Changes

NourishLife has changed parts of its website in response to issues raised by truthinadvertising.org (TINA.org).

FTC Stealth Advertising to Kids Comment

Regulatory/Congressional Actions

FTC Stealth Advertising to Kids Comment

TINA.org submitted a comment to the FTC regarding ways to protect kids from stealth advertising in digital media.

What Happens When Human Marketers Are Replaced, But Human Viewers Are Not

Blog

What Happens When Human Marketers Are Replaced, But Human Viewers Are Not

And why the problem is even worse when those human viewers are kids.

Study Says ‘Drink Responsibly’ Messages Fall Terribly Short

Consumer News

Study Says ‘Drink Responsibly’ Messages Fall Terribly Short

Messages promote products instead of conveying relevant public health information, study finds.

TINA’s Take: FTC Bars TurboTax Owner from Deceptively Advertising “Free” Tax Prep

Consumer News

TINA’s Take: FTC Bars TurboTax Owner from Deceptively Advertising “Free” Tax Prep

It’s not the first time the company has been accused of pulling a bait and switch.

TINA’s Take: The Paid Ads Left Out of the Facebook Ad Boycott

Consumer News

TINA’s Take: The Paid Ads Left Out of the Facebook Ad Boycott

It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.

Whatever Happened to Truth in Advertising?

Media Coverage

Whatever Happened to Truth in Advertising?

Herb Weisbaum, Consumerpedia by Consumers’ Checkbook

FTC Ignores Pleas to Make L’Oréal Pay

Consumer News

FTC Ignores Pleas to Make L’Oréal Pay

Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.

Companies Try to Sell Videogaming as the Next Big Advertising Channel

Media Coverage

Companies Try to Sell Videogaming as the Next Big Advertising Channel

Katie Deighton, The Wall Street Journal

Truth In Advertising: Who You Gonna Call?

Media Coverage

Truth In Advertising: Who You Gonna Call?

George Simpson, MediaDailyNews

Media Coverage

POPULAR YOUTUBE TOY REVIEWER WHO’S JUST A KID UNDER SCRUTINY FOR ‘DECEPTIVE ADVERTISING’

AdAge

Network Advertising Initiative

Consumer Basics

Network Advertising Initiative

The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! Inc. The organization was established in 2000 amid increasing…

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses. Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

The Super Bowl of Advertising

Consumer News

The Super Bowl of Advertising

Where else are the ads?

Lanham Act Gets A Makeover

Blog

Lanham Act Gets A Makeover

It took more than 12 years of litigation between Lexmark International and Static Control Components over toner and toner cartridges for the U.S. Supreme Court to quote these profound words…

Watchdog Group Probes Into TEFL Institute’s ‘Deceptive Advertising Claims’