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Maybelline

Class Action

Maybelline

December 2013: After the lawsuit was transferred to a court in New York where a similar lawsuit (Leebove et al v. Maybelline, LLC d/b/a Maybelline New York) was pending, it…

Oil-Free Cosmetics from Maybelline and L’Oréal

Class Action

Oil-Free Cosmetics from Maybelline and L’Oréal

In December 2020, a class-action lawsuit was filed against Maybelline and L’Oréal for allegedly falsely adverting that Maybelline Fit Me Matte + Poreless foundation, Maybelline Fit Me Concealer, and L’Oréal…

Maybelline Super Stay Lipstick

Class Action

Maybelline Super Stay Lipstick

July 2014: Upon reaching a settlement agreement, the Leebove case was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiffs’ claims and…

Maybelline SuperStay Makeup

Class Action

Maybelline SuperStay Makeup

July 2014: The parties agreed to dismiss this lawsuit. It was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the plaintiffs and When a…

L’Oréal and Maybelline Liquid Cosmetics

Class Action

L’Oréal and Maybelline Liquid Cosmetics

August 2019: Plaintiffs filed a Notice of Appeal regarding the dismissal order. July 2019: A federal judge dismissed this case concluding that the claims were preempted by federal law and…

It All Starts with a Good Foundation

Consumer News

It All Starts with a Good Foundation

Socrates said that “beauty is a short-lived tyranny,” but cosmetic companies will have you believing otherwise.  The vast majority of ads for foundation feature celebrities and models, regardless of age,…

Made in USA Misrepresentations

Evidence

Made in USA Misrepresentations

Below are 100 examples of Made in the USA misrepresentations on Target.com found by TINA.org in the spring of 2017. Target.com v. Manufacturer Information # Product Target.com Product Packaging /…

L’Oréal Mascara

Ad Alert

L’Oréal Mascara

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. has recommended that L’Oréal discontinue the use of eyelash inserts in…

June – July 2015 Collection

Evidence

June – July 2015 Collection

Below are 200 examples of Made in the USA misrepresentations on Walmart.com found between June 22 and July 13, 2015. Group 1: Instances in which the Walmart.com USA label is…

Weekly Legal Roundup

Blog

Weekly Legal Roundup

During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was…