Fenty Beauty and Fenty Skin

Allegations: Falsely advertising when discounts and other promotions end

Equinox Skincare Products

Avène Skin Care Products

Allegations: Falsely marketing that products do not contain preservatives

DevaCurl

Jolie Filtered Showerhead

Allegations: Falsely marketing that products promote hair growth and reduce hair shedding when scientific evidence does not support such claims

Derm Exclusive Anti-Aging Skincare Products

Juice Organics Repairing Line

WEN Cleansing Conditioner

ISO Maintamer Straightening System

Go Away Gray Products

Suave Professionals Keratin Smoothing Kit

Various WEN® Cleansing Conditioners

The Ordinary Natural Moisturizing Products

Allegations: Misleadingly marketing products as “Natural Moisturizing Factors” with “ingredients that are naturally present in the skin” when they contain several synthetic ingredients and none of the ingredients are in…

Bionic Anti-Aging Cream

Mane ‘n Tail Shampoos and Conditioners

Allegations: Failing to disclose that products contain dangerous ingredients that cause significant hair loss and scalp irritation

TRESemmé Keratin Smooth Shampoos

Allegations: Misleadingly marketing the benefits shampoos provide

CapillusUltra and Other Laser Caps

Proganix “Repair” Products

Acure® Repairing Shampoos and Conditioners

Suave Professionals Keratin