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The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

U.S. Department of the Interior

Consumer Basics

U.S. Department of the Interior

The Department of Interior (DOI), established in 1849, is the federal department responsible for protecting the country’s natural resources and cultural heritage.

Engagement Marketing

Consumer Basics

Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

Food and Drug Administration

Consumer Basics

Food and Drug Administration

The U.S. Food and Drug Administration (FDA) is the federal agency that is responsible for protecting public health through regulation and supervision of several different types of products, including food…

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