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Energy Drink Industry Marketing

Industries

Energy Drink Industry Marketing

TINA.org and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

What’s Magic about this Ingredient in Energy Drinks?

Blog

What’s Magic about this Ingredient in Energy Drinks?

Your browser does not support the video tag. Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins…

Ghost

Brands

Ghost

TINA.org and the UConn Rudd Center found energy drink company using multifaceted deceptive marketing campaign directed at minors.

PRIME Energy and Hydration Drinks

Class Action

PRIME Energy and Hydration Drinks

Allegations: Marketing drinks to children and teens when they contain more caffeine than the American Academy of Pediatrics recommends they should consume in one day and failing to adequately disclose…

Rowdy Energy Drinks

Class Action

Rowdy Energy Drinks

Allegations: Falsely marketing that drinks contain “No Preservatives” when they contain at least two

Verde Energy Rates

Class Action

Verde Energy Rates

Allegations: Falsely representing that it offers variable energy rates based on market conditions when the energy company routinely charges almost four times the market rate

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