A Deluge of Doublespeak Blog A Deluge of Doublespeak Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.
FTC Chairwoman Creates Framework for MLM Regulatory Environment Blog FTC Chairwoman Creates Framework for MLM Regulatory Environment FTC Seeking to Clean up the MLM Industry
Does this New Federal Bill Promote Pyramid Schemes? Blog Does this New Federal Bill Promote Pyramid Schemes? TINA.org deconstructs how this proposed legislation really protects the industry.
Where’s the Ad? That Game Has Rules Blog Where’s the Ad? That Game Has Rules Spotting ads should not be that hard.
Yokohama Tyres FC Till I Die? Blog Yokohama Tyres FC Till I Die? At what point do teams start selling their very name in homage of the all-mighty dollar?
Here’s How the Vemma Case Ends Blog Here’s How the Vemma Case Ends Vemma unlikely to pursue long-drawn out court battle.
Red Bull Settlement: It’s NOT about the Wings Blog Red Bull Settlement: It’s NOT about the Wings This proposed agreement is not as absurd as media coverage may have led you to believe.
Whose Settlement is Better For You: Vitaminwater or Red Bull? Blog Whose Settlement is Better For You: Vitaminwater or Red Bull? Vitaminwater and Red Bull were both sued for falsely marketing their beverages as providing specific health/functional benefits.
It’s Grammy Time: Who’s Belting out Name Brands? Blog It’s Grammy Time: Who’s Belting out Name Brands? How many ads are hiding in popular songs?
From the ‘Is This an Ad?’ Corner: Team Tucker Blog From the ‘Is This an Ad?’ Corner: Team Tucker Brett West’s brilliant move on his son’s behalf.
Are All Alcohol Ads Misleading? Blog Are All Alcohol Ads Misleading? I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television. While tobacco products are prohibited from advertising on TV altogether, it’s…
Baseball everywhere, unless you live in Iowa Blog Baseball everywhere, unless you live in Iowa Sometimes you just can’t watch the Mets in Roswell, New Mexico.
Toying with Gender Marketing Blog Toying with Gender Marketing Not all girls like to play with dolls. What’s a race car girl to do when her favorite toys are marketed towards boys?
Week in Review Blog Week in Review Oil, heating pads, rugs, razors, and drinks – no, this isn’t about preparing for a romantic interlude, but rather the products featured in the I-think-you’re-lying-to-me category during the week of…
Take a Pass on Product Placement in “Hall Pass” Blog Take a Pass on Product Placement in “Hall Pass” Why is a car the star of this movie?
What’s Magic about this Ingredient in Energy Drinks? Blog What’s Magic about this Ingredient in Energy Drinks? Your browser does not support the video tag. Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins…
Dan Newlin: The Wolf of the Florida Turnpike? Blog Dan Newlin: The Wolf of the Florida Turnpike? Claims of large lawsuit winnings flood the highway.
Montefiore Ads Pollute NYC Highways Blog Montefiore Ads Pollute NYC Highways New York neurosurgery center features deceptive testimonial on billboards and website