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Arizona All Natural Fruit Snacks

Class Action

Arizona All Natural Fruit Snacks

In February 2020, a class-action lawsuit was filed against the marketers of Arizona Fruit Snacks for allegedly falsely advertising the snacks as “all natural” when, according to plaintiffs, they contain…

Starbucks Verismo Coffee System

Ad Alert

Starbucks Verismo Coffee System

Starbucks advertised its Verismo at-home coffee system as making “coffeehouse quality lattes…” or “Lattes … made to cafe standard… ,” though presumably without acoustic folk-rock CDs and a coffee cup…

Truly Hard Seltzers

Class Action

Truly Hard Seltzers

Allegations: Beverages do not contain the characterizing fruit flavoring ingredients indicated on the label

Bud Light Platinum Hard Seltzer

Class Action

Bud Light Platinum Hard Seltzer

Allegations: Misleadingly marketing that beverages are made with agave to make consumers think they contain agave spirits when the ingredients list reveals they actually contain agave syrup as a sweetener

Cacti Agave Spiked Seltzer

Class Action

Cacti Agave Spiked Seltzer

Allegations: Misleadingly marketing that beverages are made with agave to make consumers think they contain agave spirits when the ingredients list reveals they actually contain agave syrup as a sweetener

AriZona Green Tea with Ginseng and Honey

Class Action

AriZona Green Tea with Ginseng and Honey

September 2019: The Lockhart case was transferred from a court in California to one in New York. (Lockhart et al v. Beverage Marketing USA, Inc., Case No. 19-cv-5345, E. D.…

V8 Splash

Class Action

V8 Splash

Allegations: Misleadingly marketing beverages as naturally-flavored fruit juices

Few Regulations Govern Alcohol Advertising

Consumer News

Few Regulations Govern Alcohol Advertising

Though it may be hard to believe, the alcohol advertising industry is self-regulated.  What does that mean?  It means it’s its own boss and makes up its own rules when…

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