CATrends: ‘100% Recyclable’ Water Bottles

Bottled-water brands mislead consumers who want to “do their part” and recycle, class-action lawsuits allege.

Spindrift Sparkling Water and Spiked Sparkling Water

Allegations: Falsely marketing that products contain only real fruit along with sparkling water or spiked sparkling water when they also contain a synthetic flavoring ingredient and preservative

Zero Water Pitcher

Is Z-Pitcher water really better than Brita water?

Proposed Vitaminwater Settlement Leaves Sour Aftertaste

TINA.org files a friend of the court brief opposing proposed settlement.

Inscents Waterfall

A cascade of deceptive marketing issues.

Product Origin

iPhone’s Water-Resistant Claims

Allegations: Misleadingly marketing phones as water resistant without clarifying the difference between water-proof and water-resistant

Splash Refresher Sparkling Water

Products contain some surprising ingredients for a drink advertised as “like water.”

Aldi’s Fit & Active Strawberry Watermelon Liquid Water Enhancer

Allegations: Misleadingly marketing drink mixes using the phrase “Natural Flavors” and images of strawberries and watermelons when they contain an artificial flavoring ingredient

Poland Spring® Spring Water

Marketing of Vitaminwater

Vitaminwater

Essentia Water

Poland Spring’s Raspberry Lime Sparkling Water

Allegations: Misleadingly marketing sparkling waters as being flavored “with a twist of raspberry lime” without adequately disclosing that the waters contain “Natural Flavors”

Arrowhead Mountain Spring Water

Allegations: Misleadingly marketing that water is from springs in the Arrowhead Mountain without adequately disclosing that water is sourced from springs in six different locations

Energizer’s AA MAX Batteries

Allegations: Misleadingly marketing that batteries are “Up to 50% longer lasting than basic alkaline in demanding devices” when such claims are not true

Energizer AA MAX Batteries

Allegations: Misleadingly marketing that batteries are “Up to 50% longer lasting than basic alkaline in demanding devices” when such claims are not true

Companies Accused of Greenwashing

When companies green it, they better mean it.

Sparkling Ice Told Its Water Is Not that Bold

Self-regulatory body refers Talking Rain’s advertising claims to the FTC.

Publix Strawberry Watermelon Water Enhancer

Allegations: False natural claims