Search - Truth in Advertising

Colgate Optic White and Colgate Optic White Platinum Toothpastes

Colgate Optic White and Colgate Optic White Platinum Toothpastes

June 2019: The Ninth Circuit Court of Appeals affirmed the district court’s decision to deny class certification in the Dean case. December 2018: The Canale case was voluntarily dismissed When…

Colgate Optic White Toothpaste

Class Action

Colgate Optic White Toothpaste

April 2017: This case was stayed pending the resolution of Dean v. Colgate-Palmolive Co., a similar lawsuit that was filed before this one. December 2016: A false advertising class-action lawsuit…

Colgate Charcoal Toothpastes

Class Action

Colgate Charcoal Toothpastes

Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums

Palmolive® Ultra Pure + Clear® Dish Detergents

Class Action

Palmolive® Ultra Pure + Clear® Dish Detergents

In May 2019, a class-action lawsuit was filed against Colgate-Palmolive Company for allegedly misleadingly marketing Palmolive® Ultra Pure + Clear® dish detergents as being “hypoallergenic” and containing “No Unnecessary ingredients”…

Colgate’s Optic White

Class Action

Colgate’s Optic White

In October 2019, a class-action lawsuit was filed against Colgate-Palmolive Co. for allegedly falsely representing that Optic White toothpaste “Goes Beyond Surface Stain Removal to Deeply Whiten” teeth when, according…

Colgate and Tom’s of Maine Toothpastes

Class Action

Colgate and Tom’s of Maine Toothpastes

Allegations: Falsely advertising toothpaste tubes as recyclable

Speed Stick® Deodorants

Class Action

Speed Stick® Deodorants

August 2015: The claims in this lawsuit were dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have…

Fabuloso Cleaning Products

Class Action

Fabuloso Cleaning Products

Allegations: Failing to disclose that products contain a bacteria and may increase the risk of contracting invasive infections

Softsoap Antibacterial Handsoap

Class Action

Softsoap Antibacterial Handsoap

February 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. December 2015: An objector filed a Notice of Appeal regarding the final approval of the…

Various Tom’s of Maine Products

Class Action

Various Tom’s of Maine Products

October 2017: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Tom’s of Maine Toothpaste

Class Action

Tom’s of Maine Toothpaste

May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Speed Stick Stain Guard Antiperspirants

Class Action

Speed Stick Stain Guard Antiperspirants

October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2710, E.D. Mo.) July 2019: A class-action lawsuit was filed against Colgate-Palmolive for allegedly falsely marketing…

Lady Speed Stick Stain Guard

Class Action

Lady Speed Stick Stain Guard

October 2019: The case was transferred from state court to federal court. (Case No. 19-cv-2934, E. D. MO.) July 2019: A class-action lawsuit was filed against Colgate-Palmolive for allegedly falsely…

Tom’s of Maine Toothpastes and Deodorants