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Eat Your Way to Better Health: Food & Health Claims

Consumer News

Eat Your Way to Better Health: Food & Health Claims

“Contains antioxidants” “Clinically Proven to Enhance Immune System” “Balances Digestive Health” Who wouldn’t want to eat their way to better health?  Ads and labels for food and beverage products today…

The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented.  The before shots…

Smelling Your Path to Weight Loss?

Consumer News

Smelling Your Path to Weight Loss?

We all know that pixie dust sprinkled on and around your body can make you fly, so why not a magic tastant crystal that you sniff to lose weight without…

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