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Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Who Can You Complain to at the Federal Level?

Consumer Basics

Who Can You Complain to at the Federal Level?

A topic-by-topic list of federal agencies that deal with deceptive advertising.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

FDA Registered, Cleared, Approved: What’s the Difference?

Consumer Basics

FDA Registered, Cleared, Approved: What’s the Difference?

Medical devices like to tout their status with the FDA. But what’s behind these terms?

Sweepstakes & Prizes

Consumer Basics

Sweepstakes & Prizes

Sweepstakes and lotteries may be scams in disguise.

State-by-State Resources

Consumer Basics

State-by-State Resources

Where you can file complaints or research a business in your state.

Bait & Switch Advertising

Consumer Basics

Bait & Switch Advertising

Advertised deals get consumers in the door but not necessarily the price or product they wanted.

Council for Responsible Nutrition

Consumer Basics

Council for Responsible Nutrition

The Council for Responsible Nutrition (CRN) is a trade association that represents dietary supplement manufacturers and ingredient suppliers.

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

Federal Communications Commission

Consumer Basics

Federal Communications Commission

The Federal Communications Commission (FCC) regulates communications by radio, television, wire, satellite, and cable in the U.S.

Environmental Protection Agency

Consumer Basics

Environmental Protection Agency

The U.S. Environmental Protection Agency (EPA), which was formed in 1970, is an agency of the U.S. federal government tasked with protecting human health and the environment. It does this,…

Entertainment Software Association

Consumer Basics

Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

Better Business Bureau

Consumer Basics

Better Business Bureau

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…

Network Advertising Initiative

Consumer Basics

Network Advertising Initiative

The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! Inc. The organization was established in 2000 amid increasing…

Puffery – A Marketer’s Right To Lie

Consumer Basics

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

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Federal Laws Governing Ads

Who Can You Complain to at the Federal Level?

Sales, Bargains, Discounts

FDA Registered, Cleared, Approved: What’s the Difference?

Sweepstakes & Prizes

State-by-State Resources

Bait & Switch Advertising

Council for Responsible Nutrition

The Fine Print – Read It

Federal Communications Commission

Environmental Protection Agency

Entertainment Software Association

Better Business Bureau

Network Advertising Initiative

Puffery – A Marketer’s Right To Lie