
KIND Healthy Grains Cinnamon Oat Granola with Flax Seeds
Allegations: Misleadingly marketing products as “High in Fiber”
February 2019: The stay of the “natural” and “non-GMO” claims was lifted.
March 2018: Both the “natural” and “non-GMO” claims were stayed until August 15, 2018. The natural claims were stayed pending the FDA’s determination of the proper use of the term “natural” and the non-GMO claims were stayed pending the USDA’s work establishing a national GMO standard.
October 2016: An Amended Consolidated Class Action Complaint was filed. The complaint alleges that the company markets snack foods – including various flavors of Fruit & Nut bars, Nuts & Spices bars, and Healthy Grains Clusters – as “All Natural” and “Non GMO” when, in reality, the snacks contain heavily processed and genetically modified ingredients. (In Re KIND LLC “Healthy and All Natural” Litigation, MDL No. 15-cv-2645, S. D. NY.)
August 2015: Multiple similar false advertising class-action lawsuits filed against KIND, LLC were transferred to a New York court to be heard together. The actions allege that the company deceptively markets snack bars as “all natural,” “healthy,” a “good source of fiber,” and containing “no trans fat” when, in reality, they have little nutritional value, high levels of saturated fat, and non-natural ingredients. (In Re: KIND LLC “All Natural” Litigation, Case No. 2645, U.S. Judicial Panel on Multidistrict Litigation)
For more information about other class-action lawsuits filed against KIND LLC and TINA.org’s coverage of the company, click here.
Allegations: Misleadingly marketing products as “High in Fiber”
Allegations: Products provide less protein than advertised
Allegations: Misrepresenting the amount of protein in products and misbranding some products by failing to include certain information required in the nutrition facts panel
FDA says some KIND bars pack too much saturated fat to be advertised as “healthy” snack.