James ‘Jay’ Noland’s Latest Ventures Raise Familiar Concerns
Permanently banned from MLM, Noland has found other ways to exploit consumers.
XCEL Premium Car Motor Oils
July 2018: This case was transferred to federal court. (Case No. 18-cv-23072, S.D. Fla.)
June 2018: A class-action lawsuit was filed against Amalie AOC for allegedly misleadingly marketing its line of XCEL Premium passenger car motor oils by failing to adequately disclose that the oils are not suitable for and can harm modern car engines. (Opalka et al v. Amalie AOC, LTD., Case No. 18-19664, Circuit Court of the Eleventh Judicial Circuit – Miami-Dade County, Florida)
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US Patent and Trademark Office Impersonator Reported to FTC
MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…