Court Orders Balance of Nature to Halt Supplement Sales
“The public cannot have confidence that their products are what they purport to be,” says the FDA.
In 2011, a class action was filed against Vita Coco for misrepresenting the health benefits and nutritional content of its coconut water. The lawsuit claimed that Vita Coco coconut water did not contain the electrolyte levels indicated on its labels. (Fishbein v. All Market, Inc. d/b/a Vita Coco, Case No. 11-civ-5580 (JPO), S.D.N.Y.)
Update: A settlement was reached in April 2012 in which Vita Coco denied any wrongdoing but agreed to provide up to $25 cash or $36 in product vouchers to customers who purchased the coconut water between August 10, 2007 and final approval of the settlement by the court. For information about the settlement, go to www.vitacocosettlement.com.
“The public cannot have confidence that their products are what they purport to be,” says the FDA.
Alexander Tin, CBS News
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