
Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing.
V.R. et al. Roblox Corp.
22-cv-2716, N.D. Cal.
(May 2022)
Virtual items on Roblox
Misleadingly representing that Roblox is free to play when it encourages minors to purchase virtual items, such as new characters and weapons
Failing to provide refunds for virtual items to minors who request them, in violation of California state law
Dismissed When a complaint is dismissed with prejudice, it cannot be refiled.; Affirmed on appeal
TINA.org found metaverse gaming platform rife with deceptive marketing.
Allegations: Falsely representing that Roblox is safe and educational and that users can make money on the platform
Allegations: Failing to disclose the risk of criminal and predative activity on its platform and misleading parents into thinking that Roblox protects children from inappropriate content
Allegations: Advertising in-game content without warning consumers that the platform deletes purchased content and does not provide refunds or credits for the deletions
Allegations: Falsely representing that its platform and digital currency are safe and that experiences that simulate gambling are not allowed on the platform
Children as young as four are cited in consumer complaints filed with the FTC.
Is the most played game on Roblox raising more than pets?
Rob Walker, Fortune
Katie Deighton, The Wall Street Journal
One of the top complaints among parents: Roblox fails to protect their children’s digital assets.