2024 Deceptive Ad Trends
Five deceptive ad trends to be wary of this year.
Bulls et al. v. USAA Federal Savings Bank and USAA Savings Bank
21-cv-488, E.D.N.C.
(Nov. 2021)
Interest-bearing accounts
Marketing itself as a bank that is dedicated to military members, veterans, and their families when the bank charges them interest rates and fees that are so high they violate federal law and the bank’s own military benefits program
Settled
(Preliminarily approved)
Five deceptive ad trends to be wary of this year.
Not pictured.
Where are the chocolate chunks?
Federal efforts to rein in such charges have largely been unsuccessful to date.
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