Love Beauty & Planet and Dove Men + Care Products
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Unilever Products
Case Name (Date)
Earl et al. v. Unilever United States Inc.
23-cv-360, N.D. Ill.
(Jan. 2023)
Product/Service
Suave 24-hour Protection Powder Aerosol Antiperspirant and several brands of Unilever hair products, including Suave, Dove, Nexxus, TRESemmé, and Bed Head
Allegations
Failing to disclose that products contain the carcinogen benzene
Status
Transferred to be heard with Little v. Unilever
Class-Action Tracker
Dove Invisible Dryspray
Allegations: Falsely advertising that products do not leave white marks
Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Dove Invisible Advanced Care Antiperspirant for Women
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Dove Men + Care Stain Defense Antiperspirants
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Stain Defense Line of Dove Men + Care
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene
Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene
Dove Advanced Antiperspirant Deodorant
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
Dove Deep Moisture Bodywash
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
Packaging of Degree, Dove and Axe
Degree® and Dove® Deodorants
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