Under Armour Factory Outlet Stores
Allegations: Falsely advertising discounts off of artificially inflated “original” prices
Under Armour Factory Outlet Stores
Case Name (Date)
Williams et al. v. Under Armour, Inc.
24-cv-1567, N.D. Cal.
(July 2024)
Product/Service
Merchandise sold at Under Armor Factory outlet stores and website
Allegations
Misleadingly advertising discounts off of false reference prices and as available for a limited time
Misleadingly marketing merchandise as if it is higher quality merchandise made for retail stores when it is actually inferior quality merchandise made for outlet stores
Status
Pending
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In April 2020, a class-action lawsuit was filed against Under Armour for allegedly falsely advertising discounts on merchandise sold at its outlets. Specifically, plaintiffs claim that the retailer misleadingly represents…
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