Under Armour
Allegations: Misrepresenting that it safeguards consumers’ personal data when it failed to do so and there was a data breach in November 2025
Under Armour Factory Outlet Stores
Case Name (Date)
Williams et al. v. Under Armour, Inc.
24-cv-1567, N.D. Cal.
(July 2024)
Product/Service
Merchandise sold at Under Armor Factory outlet stores and website
Allegations
Misleadingly advertising discounts off of false reference prices and as available for a limited time
Misleadingly marketing merchandise as if it is higher quality merchandise made for retail stores when it is actually inferior quality merchandise made for outlet stores
Status
Pending
Class-Action Tracker
Under Armour Factory Outlet Stores
Allegations: Falsely advertising discounts off of artificially inflated “original” prices
UA’s Rush Clothing Line
Allegations: Falsely marketing the clothing improves athletic performance
Sales at Under Armour Outlets
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