
U-Haul
TINA.org found U-Haul engaged in deceptive price advertising and fee scheme.
June 2020: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. because the parties reached a settlement agreement, the terms of which have not been disclosed.
May 2018: A class-action lawsuit was filed against U-Haul for allegedly falsely representing its reservation guarantee policy. Specifically, plaintiffs claim that, if a customer makes reservations and does not receive the agreed upon equipment size, location, or pick up time, U-Haul will pay the customer $50 when, according to the complaint, the company often fails to pay the $50 when the correct equipment is not available at the specified time and location. (Newman et al v. U-Haul Co. of New York and Vermont, Inc., U-Haul International, Inc., and Amerco, Case No. 18-cv-4751, S.D.N.Y.)
For more of TINA.org’s coverage of U-Haul, click here.
TINA.org found U-Haul engaged in deceptive price advertising and fee scheme.
Allegations: Deceptively increasing the advertised price of rentals by way of its gasoline return policy and failing to adequately disclose the terms and conditions of the policy
Allegations: Misleadingly representing that it safeguards consumers’ personal information when it failed to do so and there was a data breach
Allegations: Falsely representing that U-Haul guarantees it will pay $50 to any customers who, after making reservations, do not receive the correct equipment size, location, or pick-up time
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
TINA.org looks into the math behind company’s environmental claim.
How a $19.95 rental can cost you more than $60.
That $19.95 figure you see on some U-Haul vans and trucks is only the beginning of your financial journey.