
U-Haul
TINA.org found U-Haul engaged in deceptive price advertising and fee scheme.
2017: A state court judge certified a class of U-Haul customers who rented vehicles.
2011: A class-action lawsuit was filed against U-Haul Co. of West Virginia for allegedly misleadingly giving customers the option to decline paying environmental charges without disclosing that the company has already added a $1, $3, or $5 environmental charge to their rentals. Plaintiffs also claim that the company misrepresents that the environmental fees are governmental fees when they are actually used to pay for the company’s overhead expenses. (Ferrell et al v. U-Haul Co. of West Virginia, Case No. 11-C-1426, West Virginia State Court – Kanawha County)
For more of TINA.org’s coverage of U-Haul, click here.
TINA.org found U-Haul engaged in deceptive price advertising and fee scheme.
Allegations: Deceptively increasing the advertised price of rentals by way of its gasoline return policy and failing to adequately disclose the terms and conditions of the policy
Allegations: Misleadingly representing that it safeguards consumers’ personal information when it failed to do so and there was a data breach
Allegations: Falsely representing that U-Haul will pay $50 to customers who, after making reservations, do not receive the agreed upon equipment size, location, or pick up time
Allegations: Falsely representing that U-Haul guarantees it will pay $50 to any customers who, after making reservations, do not receive the correct equipment size, location, or pick-up time
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
TINA.org looks into the math behind company’s environmental claim.
How a $19.95 rental can cost you more than $60.
That $19.95 figure you see on some U-Haul vans and trucks is only the beginning of your financial journey.