U-Haul
TINA.org found U-Haul engaged in deceptive price advertising and fee scheme.
U-Haul
Case Name (Date)
Swanson et al. v. U-Haul Internationa, Inc. and U-Haul Co. of Illinois, Inc.
13-L-482, Illinois state court – Kane County
(2013)
Product/Service
U-Haul truck rentals
Allegations
Deceptively increasing the advertised price of rentals by way of its gasoline return policy
Failing to adequately disclose the terms and conditions of its gasoline return policy when consumers rent vehicles
Status
Order granting arbitration affirmed
Legal Action
Class-Action Tracker
U-Haul Rentals
Allegations: Misleadingly representing that it safeguards consumers’ personal information when it failed to do so and there was a data breach
U-Haul’s Reservation Guarantee Policy
Allegations: Falsely representing that U-Haul will pay $50 to customers who, after making reservations, do not receive the agreed upon equipment size, location, or pick up time
U-Haul’s Reservation Guarantee
Allegations: Falsely representing that U-Haul guarantees it will pay $50 to any customers who, after making reservations, do not receive the correct equipment size, location, or pick-up time
U-Haul Co. of West Virginia’s Environmental Fees
The Latest
U-Haul Uses ‘Bait-and-Switch’ Advertising, According to Investigation by Watchdog Group
Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.
U-Haul: Save the Trees
TINA.org looks into the math behind company’s environmental claim.
U-Haul’s Hidden Fees
How a $19.95 rental can cost you more than $60.