With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
True Nopal Cactus Water
In September 2017, a class-action lawsuit was filed against the manufacturers of True Nopal beverages for allegedly deceptively marketing its Cactus Water as being liquid from the prickly pear cactus without adequately disclosing that the juice is from concentrate. (Khallili et al v. True Me Brands, LLC et al, Case No. 17-cv-5192, E. D. NY.)
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