Several Brands of Unilever Dry Shampoos
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
TRESemmé Keratin Hair Shampoos
In November and December 2020, multiple class-action lawsuits were filed against Unilever and Conopco for allegedly falsely representing that TRESemmé keratin hair shampoos – including the Smoothing Shampoo and the Smooth Color Shampoo – smooth hair and coat it in keratin without disclosing that ingredients in the shampoos cause hair loss and irritate the scalp. Plaintiffs also claim that the shampoos are marketed as safe without warning consumers that the products contain dangerous ingredients. Click on the case information below to read each complaint.
- Castillo et al v. Unilever United States, Inc. and Conopco, Inc. d/b/a Unilever Home & Personal Care USA, Case No. 20-cv-6786, N.D. Ill.
- Libbey et al v. Unilever United States, Inc. and Conopco, Inc. d/b/a Unilever Home & Personal Care USA, Case No. 20-cv-8075, N.D. Cal.
- Lipetz et al v. Unilever United States, Inc. and Conopco, Inc. d/b/a Unilever Home & Personal Care USA, Case No. 20-cv-6350, E.D. Penn.
For more of TINA.org’s coverage of TRESemmé products, click here.
Class-Action Tracker
Various Dry Shampoos
Allegations: Failing to disclose products contain the carcinogen benzene
Unilever’s Dry Shampoos
Allegations: Failing to disclose that products may contain the carcinogen benzene
Unilever Products
Allegations: Failing to disclose that products contain the carcinogen benzene
Several Unilever Brands of Dry and Foam Shampoos
Allegations: Failing to disclose that products contain the carcinogen benzene
TRESemmé Keratin Smooth Shampoos
Allegations: Misleadingly marketing the benefits shampoos provide
TRESemmé Naturals
The Latest
Six Super Bowl Advertisers Offsides on the Truth
TINA.org’s Big Game scorecard on companies under fire for deceptive ads.
Unilever Ends Mayogate by Dropping Lawsuit
In the end, the company that makes its mayonnaise with eggs was left with the ingredient on its face.
You Call That Natural?
Check to see if any of your fav foods made the list.
Does the Executive Suite Match the Empowerment Message in the Ad?
Here’s what the Super Bowl’s #likeagirl ad really means.
Which Super Bowl Advertisers Have Run Afoul of Ad Laws?
A majority have faced false-ad challenges within past five years.