There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Borowsky et al. v. Tree Top, Inc.
25-cv-5533, N.D. Cal.
(July 2025)
Tree Top 100% Apple Juice
Falsely marketing products as 100% apple juice when they contain ascorbic acid
Pending
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.