Lifetime Memberships to 24 Hour Fitness
Allegations: Misrepresenting that lifetime members paid only annual renewal fees and that the fees remained the same for the rest of the member’s life without adequately disclosing that the gym…
Conn et al. v. 24 Hour Fitness, USA, Inc.
19-cv-8010, N.D. Cal.
(Nov. 2019)
Super Sport Memberships
Misleadingly marketing that members who pay for the Super Sport membership would be provided with towel service at gyms when the gyms stopped providing towel service in June 2019
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Allegations: Misrepresenting that lifetime members paid only annual renewal fees and that the fees remained the same for the rest of the member’s life without adequately disclosing that the gym…
Allegations: Misrepresenting pricing discounts on products for sale at its gyms by offering steep discounts off of false former prices
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Be wary of “natural” claims.
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