CATrends: Unscented Deodorants and Antiperspirants
Lawsuits allege marketing doesn’t pass the smell test.
Suave Professionals Keratin
An August 2012 class action against Unilever alleges that it falsely advertised its Suave Professionals Keratin Infusion 30 Day Smoothing Kit as a product that would smooth hair and coat it with Keratin (a protein naturally occurring in hair). The complaint claims that instead of obtaining any benefits, proper use of the product led to significant hair loss, which resulted in a belated and incomplete recall of the product.
The Latest
HydroJug’s Heat-Retention Claims
Can these bottles really keep drinks hot for up to six hours?
With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
MLMs Are Consistently Leaving Participants Behind
New book explores why MLMs are often associated with harmful outcomes – and what can be done about it.
Bytech America’s Made in USA Claims
Marketing and reality are not in sync.