
Monetizing Minors
How brands exploit kid influencers and their followers.
In May 2019, a class-action lawsuit was filed against Mott’s for allegedly failing to adequately disclose the source of characterizing flavors in Stewart’s Fountain Classics sodas. According to the plaintiffs, the company discloses that the Orange ‘n Cream, Black Cherry, and Key Lime sodas are “Naturally and Artificially Flavored” and that the Cream Soda is “Artificially Flavored” in small font in the lower right corner of the glass bottles. (Dalton et al v. Mott’s LLP, Case No. 19-cv-2960, E. D. NY.)
For more of TINA.org’s coverage of sodas, click here.
How brands exploit kid influencers and their followers.
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook