Roblox
TINA.org found metaverse gaming platform rife with deceptive marketing.
Roblox’s Representations
Allegations
Falsely representing that Roblox is safe and educational without disclosing the dangers associated with using the platform
Falsely representing that users can make money creating games on the platform when Roblox makes it difficult to cash out its virtual currency for real money and few games earn “major income” for developers
Status
Pending
Legal Action
Class-Action Tracker
Virtual Items on Roblox
Allegations: Misleadingly representing that Roblox is free to play and failing to provide refunds to minors
Roblox In-Game Content
Allegations: Advertising in-game content without warning consumers that the platform deletes purchased content and does not provide refunds or credits for the deletions
Roblox
Allegations: Failing to disclose the risk of criminal and predative activity on its platform and misleading parents into thinking that Roblox protects children from inappropriate content
Gambling on Roblox
Allegations: Falsely representing that its platform and digital currency are safe and that experiences that simulate gambling are not allowed on the platform
The Latest
Why is Walmart’s 13+ Roblox Game Displaying a COPPA Seal?
Only users who are 13 and older can enter Walmart Discovered.
When TINA.org Investigations Collide
These brand collabs are far from fab.
TINA.org Raises Major Red Flags with Roblox Class-Action Settlement
How millions of kids will lose their rights to be properly refunded for their losses.
Roblox Enlists Dentsu And Vayner3 To Help Scale Its Ad Business
Asa Hiken, Adage
Roblox Considering Virtual Dating As A Way To Court Older Users
Asa Hiken, Adage