
Companies Accused of Greenwashing
When companies green it, they better mean it.
In December 2018, a class-action lawsuit was filed against S.C. Johnson & Son for allegedly falsely marketing that Raid Concentrated Deep Reach Fogger “kills ants, roaches, & spiders,” “penetrates into cracks & crevices to kill bugs where they live & breed,” and “keeps killing for up to 2 months” when, according to plaintiffs, the product is not effective because pests are resistant to the product’s active ingredient (cypermethrin) and the product cannot reach the places where pests dwell and hide. (Crespo et al v. S.C. Johnson & Son, Inc., Case No. 18-cv-6869, E. D. NY.)
For more of TINA.org’s coverage of the marketing of insect products, click here.
When companies green it, they better mean it.
A recent spate of class-action lawsuits, including three involving Windex, allege household cleaners marketed as “non-toxic” contain harmful ingredients.
Consumers complain company needs to freshen up its substantiation for odor elimination claims.