In March 2020, a class-action lawsuit was filed against Purell for allegedly deceptively marketing that Purell hand sanitizer “kills 99.99% of illness causing germs,” is “2X” more powerful than competitors’ products, and helps prevent infection and diseases – including colds, influenza, norovirus, ebola, MRSA, and VRE – when, according to the complaint, there is no adequate scientific evidence to support such claims. Plaintiffs also claim that the company does not have adequate support for the statistics in the marketing materials. (Miller et al v. Gojo Industries, Inc. d/b/a Purell, Case No. 20-cv-562, N.D. Ohio)
For more of TINA.org’s coverage of the marketing of hand sanitizers, click here.