
Deceptive Marketing 101: Third-Party Certification Seals
Don’t confuse this type of marketing for a silver bullet.
In early 2012, a class action was filed asserting that Brain Research Labs falsely marketed Procera AVH as improving brain function. Procera AVH was primarily sold through direct marketing channels. (O’Brien, et al. v. Brain Research Labs, LLC, Case No. 2:12-cv-00204-FSH-PS, D.C.NJ.)
Update: In May 2012, the court preliminary approved the settlement of this case. For information with respect to the settlement, go to the settlement agreement.
Don’t confuse this type of marketing for a silver bullet.
Matt Binder, Scam Economy
Objectively provable claim or silly slogan? Reader argues it’s the former.
Diet and fitness plan for menopausal women draws scrutiny from U.K.’s ad regulator.
Miles Klee, Rolling Stone