2024 Deceptive Ad Trends
Five deceptive ad trends to be wary of this year.
January 2020: A federal judge granted final approval of a settlement agreement that would provide class members with either a 12-month extended warranty on their headphones or a cash award.
September 2018: A class-action lawsuit was filed against Plantronics, Inc. for allegedly falsely marketing its BackBeat FIT wireless headphones as “sports headphones” that are “sweatproof” and “waterproof” when, according to plaintiffs, they are neither sweat proof nor water proof. In addition, plaintiffs claim that the company misleadingly markets the headphones as able to provide “up to 8 hours” of wireless listening when, according to the complaint, the headphones do not last that long because they have a defect that prevents the batteries from holding a charge. (Shin et al v. Plantronics, Inc., Case No. 18-cv-5626, N. D. N.D. Cal.)
For more information about other class-action lawsuits regarding headphones and TINA.org’s coverage of them, click here.
Five deceptive ad trends to be wary of this year.
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Where are the chocolate chunks?
Federal efforts to rein in such charges have largely been unsuccessful to date.
Download this app and you might be yelling more than “bingo!”