PICS Lowfat Vanilla Yogurt
Allegations: Misleadingly marketing that the flavor comes from vanilla and “other natural flavors” without disclosing the yogurt contains an artificial flavoring ingredient
Pics Vanilla Bean Ice Cream
In September 2020, a class-action lawsuit was filed against The Price Chopper for allegedly misleadingly marketing that the flavoring ingredient in pics Vanilla Bean Ice Cream is vanilla when, according to the complaint, the ingredients list reveals that the product contains unspecified “Natural Flavor.” Plaintiffs also claim that the company misleadingly adds exhausted “Ground Vanilla Beans” that do not add any flavor to make consumers think the ice cream contains more vanilla than it actually does. (Magnuson et al v. The Price Chopper, Inc., Case No. 20-cv-7497, S.D.N.Y.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Class-Action Tracker
pics Vanilla Soymilk
pics Vanilla Almondmilk from Price Chopper
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