
Alpen “It’s The Grown Up Thing To Do”
This cereal mascot has seen it all and now it’s time for him to grow up.
In April 2014, an appellate judge reinstated a 2003 verdict and made Philip Morris liable for a $10.1 billion award in favor of the plaintiffs. The class-action lawsuit against Philip Morris, which was originally filed in 2000, alleged that the company represents its Marlboro Lights cigarettes “light,” “low tar,” and safer than regular cigarettes when, in reality, these advertised claims were not true. (Price et al v. Philip Morris Inc., Case No. 5-13-0017, Appellate Court of Illinois, Fifth District).
For more information about other class-action lawsuits regarding cigarettes and TINA.org’s coverage of the product, click here.
This cereal mascot has seen it all and now it’s time for him to grow up.
TINA.org takes a bite out of company’s research.
Don’t let this vacation ad trip you up.
Council blesses MLM’s use of unsubstantiated earnings claims.
TINA.org hammers out the fine print details of this advertised member perk.