Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
In April 2014, an appellate judge reinstated a 2003 verdict and made Philip Morris liable for a $10.1 billion award in favor of the plaintiffs. The class-action lawsuit against Philip Morris, which was originally filed in 2000, alleged that the company represents its Marlboro Lights cigarettes “light,” “low tar,” and safer than regular cigarettes when, in reality, these advertised claims were not true. (Price et al v. Philip Morris Inc., Case No. 5-13-0017, Appellate Court of Illinois, Fifth District).
For more information about other class-action lawsuits regarding cigarettes and TINA.org’s coverage of the product, click here.
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.