Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In April 2014, an appellate judge reinstated a 2003 verdict and made Philip Morris liable for a $10.1 billion award in favor of the plaintiffs. The class-action lawsuit against Philip Morris, which was originally filed in 2000, alleged that the company represents its Marlboro Lights cigarettes “light,” “low tar,” and safer than regular cigarettes when, in reality, these advertised claims were not true. (Price et al v. Philip Morris Inc., Case No. 5-13-0017, Appellate Court of Illinois, Fifth District).
For more information about other class-action lawsuits regarding cigarettes and TINA.org’s coverage of the product, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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